CLIENT: 2020–PRESENT

The Feel Good Company is a collective of wellness brands, each unique in their core offering dedicated to bettering the mind, body, and soul of their customers and team members. Co-founded by the masterminds behind Drybar, each brand has a like-minded philanthropic partner, allowing them to further the company message and bring about positive change beyond the business itself. TFGCo builds each brand from the ground up, and do what they do best: create luxurious experiences at an affordable price point.